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Sun Chemical Develops Tactile Inks and Lacquers

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By: DAVID SAVASTANO

Contributing Editor, Coatings World and Ink World, Coatings World and Ink World Magazine

Sun Chemical has developed an innovative range of brand-enhancing inks and lacquers, known as Tactile, that can be applied to packaging to give characteristics that add value through touch and feel.
    
The principle behind the gravure option is a product that prints individual cells to create a difference between a raised tactile touch and the base substrate. For example, they could be used to provide grip on the label of a soft drinks bottle or to change the feel of plastic packaging to have sensory appeal.
    
“Sun Chemical has led the way for brand owners and other specifiers to produce packaging with vivid colors for optimal shelf stand-out,” said Barry Ferne, business development manager for Sun Chemical UK’s Packaging Division. “With increasing competition to catch the consumers’ eyes, particularly in the FMCG (fast moving consumer goods) sector, we wanted to offer a new value-added product that will appeal to other senses. Touch seemed the obvious place to start.”
    
Sun Chemical has worked in partnership with the Keating Group on the development of a coarse pigmented gravure printing system, which among other effects allows Tactile inks and lacquers to be printed using a standard cylinder.

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